Event of the Week: BABBA

July 7, 2014

Maryborough Highland Society Goes Back to the 1970s with BABBA

ABBA fans in Maryborough, Victoria were given a great night of music and nostalgia with 14 June’s BABBA concert at the Maryborough Highland Society. The event, which was open to members of the society and non-members alike, brought the ‘70s back to life in all its fun and sequined glory.

Trish Cannons, the operations manager for Maryborough Highland Society, spoke more about the event. “We have regular shows on and BABBA was just one of our shows – This is a tribute show to Abba,” she said.

For those not acquainted with BABBA, the group’s website explains everything you need to know. “BABBA is the most exciting and musically accurate tribute to ABBA in the world,” states the site. “In a spellbinding performance of all the hits, BABBA takes you on a musical journey that will have you on your feet uncontrollably.”

According to the site, BABBA has performed all over Australia, New Zealand and Asia since 1994. The group has had sold-out performances and amazing reviews. “Benny, Bjorn, Agnetha and Frida have returned (with the help of a cryogenic freezer and some cosmetic surgery) to transport you back to the 70s with a show full of humour, great costumes, Swedish accents and fun-filled dancefloor action,” states the site.

To get the word out about the ABBA tribute show, Cannons said that various promotional methods were used. She said that “TV, newspaper, word of mouth and posters around the club” were used to get ABBA fans ready for the tribute.

BABBA was completely booked, one of the best markers of a successful show. “We sold out the show at 350 as it was a dinner/show we had to have limited numbers,” she said. The best part of the event, said Cannons, was the tribute group itself. “The best part was their music and the content of their show including the music,” she said.

Are you planning your own event focusing on a tribute band? Cannons said that having a cushion of time to plan and promote is key. “Have a good lead up to selling the tickets – say 2-3 months lead in time this seemed to work well, as well as the reputation of the group itself,” she said. She also suggested to “be careful when selecting entertainment.”

What do you think about this event? Which tribute bands are your favorites?

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