We acknowledge that this approach isn’t groundbreaking. However, according to Nonprofit Source, “42.1 per cent of people became volunteers with their main organisation after being asked to volunteer.” You can certainly ask people via social media or email, but it’s especially powerful when you make a personal connection.

Points of Light found that “People want to grow where they are planted, focusing on local opportunities that let them engage with those they are helping.” So, the first step is to look just outside your charity’s door. The National Forest Foundation’s Ideas for Volunteer Recruitment suggests the following strategy:

“Picture your office as the centre of a bull’s-eye, with concentric circles around it. Then either walk or drive around the block or in tight circles and write down everything you see…Doing this exercise will turn up a number of ‘neighbours’ you didn’t know you had. Might there be businesspeople available to volunteer over lunch? What professional skills might be found at local businesses or schools? Might there be access to other types of resources—donated goods, storage space, and so on? Do any of these neighbours share your goals? Making contact with your neighbours is much easier than reaching out across town.”

Tapping into your personal networks is another great way to connect with potential volunteers.

By making it easy for everyone to get involved, you broaden your pool of potential volunteers. Accessibility isn’t just about offering virtual opportunities or accommodating those with mobility challenges—it goes much further.

“That (accessibility) means looking for ways to accommodate a myriad of people who have different abilities, needs, personality types, work styles, and available times for service.” – Jayne Cravens, Coyote Communications

Volunteer Canada also offers an excellent accessibility resource, providing detailed guidance on everything from inclusive recruitment strategies to volunteer empowerment.

Business News Daily defines corporate social responsibility (CSR) as “a form of self-regulation that reflects a business’s accountability and commitment to contributing to the well-being of communities and society through various environmental and social measures.” CSR plays a significant role in how a company is viewed by customers, employees, and investors—and ultimately contributes to its success. As part of their CSR efforts, many companies offer volunteer programmes in which employees receive a set number of paid hours to volunteer.

Your charity needs new volunteers, making this connection a win–win! What’s more, after learning about your organisation’s work, some of those employees may go on to become regular volunteers or supporters. Attracting corporate volunteer groups takes a bit of effort, but it’s worth it—you’ll introduce new people to your cause, and with any luck, the positive experience will lead to long-term engagement from new, ideal volunteers.

Your organisation is likely already using its social media platforms to reach prospective volunteers. If you’re not getting the results you’d like, try approaching the situation as you would when aiming to attract new donors. Set a target audience and clear goals, then craft your message. Remember to post regularly (this is where a social media calendar comes in handy), and be sure to actively engage with anyone who shows interest.