The winter blues are starting to creep in, and people are inclined towards things that will uplift their spirits, make a positive impact, and provide some enjoyable activities. This is precisely why the latter part of winter presents an excellent opportunity for hosting peer-to-peer fundraising campaigns!
Through your organisation’s peer-to-peer efforts, you’ll attract new donors and supporters and raise awareness for your charity through social media. Meanwhile, by contributing to their community’s well-being, participants and supporters will experience that much-needed winter serotonin boost.
Below, we’ve compiled eight creative winter fundraising ideas to (hopefully) spark your imagination.
What is Peer-to-Peer Fundraising?
Before we delve into winter peer-to-peer event ideas, let’s revisit the concept of peer-to-peer fundraising. This strategy empowers your supporters to raise funds on behalf of your organisation. Peer-to-peer participants create personal fundraising pages and then request pledges from friends and family members by sharing their pages within their social networks. In doing so, they’re raising money and advocating for your non-profit organisation.
While “walk for a cure” events are a classic example, peer-to-peer fundraising can be adapted for various causes and campaigns. For an in-depth guide, check out our article, “Peer-To-Peer Fundraising: Everything You Need To Know.”
5 Creative Winter Peer-to-Peer Fundraising Ideas
These ideas are great for June, July, and August peer-to-peer campaigns. Though not known for their appeal and actually kind of dreary, these months have a lot of fun inspiration.
Dumpling or Dim Sum Eating Challenge.
Who doesn’t love dumplings and dim sum when the weather is cool? Encourage participants to gather pledges for each dumpling or dim sum they enjoy at local restaurants. It’s a tasty way to raise funds and satisfy appetites.
Rom-Com Movie Challenge.
February and March are made for getting cozy on the couch. Encourage supporters to solicit pledges for each hour of a romantic movie (or show—we’re looking at you, Bridgerton) they watch during February and/or March.
Reading Challenge.
Cosying up with a good book is a beloved winter pastime, which makes it the perfect time for a reading challenge fundraiser! You could create a reading list that relates to your cause, or let participants choose their own books. In either case, pledges can be made for each book they read. Consider collaborating with your local library or bookshop to raise awareness for your campaign.
Get Out There and Warm Up Challenge.
For those who prefer outdoor adventures, organise an a-thon fundraiser that encourages participants to seek pledges for every hour spent outside. Whether it’s ice skating, winter hikes, snowboarding, or shoveling snow, every activity contributes to your cause’s warmth.
Indoor 5K Challenge.
Not everyone enjoys snowy landscapes. Organise an indoor 5K challenge where participants collect pledges for every mile or step they complete at the shopping centre or fitness centre. It’s a fantastic way to keep the winter blues away while supporting your non-profit’s worthy cause.
We hope these winter fundraising event ideas help spark some hot fundraisers during the cooler months! If you’d like some more information on how to create a peer-to-peer fundraising page in support of your nonprofit’s mission, watch our tutorial.
If you’re looking for a better way to manage and execute your fundraising ideas, we’d love it if you gave Eventgroove a try! Our nonprofit fundraising platform is a powerful yet user-friendly tool equipped with fundraiser-type templates, peer-to-peer functionality, and more. Plus, our integrated printing services make it easy to order custom postcards, raffle tickets, flyers, and invitations branded to your event.
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