Postcards Aren’t Old-Fashioned—They’re a Smart Move for Charities

Australia Post delivery truck crossing a bridge under a blue sky with Australian flag flying

Fundraising Blog

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June 25, 2025

Printed postcard campaigns help charities stand out and connect with supporters in ways online messages sometimes can’t. They offer a physical reminder that sticks around longer than a fleeting email or social post—and that can make all the difference.

Summary
Charities that rely only on online outreach may miss potential supporters. Adding postcards to your outreach—whether handed out or posted—can increase engagement, build trust, and improve campaign results.

Where Online Outreach Falls Short

We’re all online all the time—but with that comes a lot of noise. Even great campaigns can get missed. Here’s what you’re up against:
  • People tune out online content: According to MarketingProfs, 44% of people remember a brand after seeing it online. That jumps to 75% after getting something in the post.
  • Email overload: Many people (especially young people) have separate email accounts just for marketing messages. So your well-crafted email might not even be opened.
  • Too many ads: We see thousands of online ads every day, but only about 2% really get noticed.

Where Printed Postcards Help

It might seem a bit old-fashioned, but printed materials work. They feel real, thoughtful, and more personal. There’s proof, too:
  • Australia Post research shows that over 90% of Australians read their mail, with 60% reading it thoroughly and 54% storing it for later reference—clearly showing that printed campaigns stick around longer and carry impact.
  • 39% of people have a special place at home to keep their post.
  • Response rates for printed items can be up to 3.7% with known lists—compared to just 0.6% for online methods.
A study from Bangor University also found that physical materials trigger more emotional engagement than digital ones. When people hold your message, they’re more likely to remember it—and act on it.
Australia Post red street mailbox in a grassy rural setting with hills in the background

How Charities Can Effectively Use Postcard Campaigns

Printed postcards can support nearly any kind of outreach—especially when paired with email or social media. They’re a friendly, reliable way to reach people with a message that sticks.

Great for Raffles, Auctions, and Galas

Planning a fundraiser with printed event tickets, a raffle, or a online auction? Postcards are a great way to spread the word locally and guide people to your online raffle or donation page. Include a QR code for quick access and match your design to your event branding for a consistent look.

Impact Updates and Invitations

Postcards are a personal and cost-effective way to share recent accomplishments or invite people to upcoming events. Whether you’re launching a new initiative or hosting a donor appreciation gathering, a physical reminder helps your message stand out.

Year-End Appeals

The end of the year is a critical time for fundraising—but also one of the most crowded. A well-timed postcard can cut through the digital clutter and deliver your message directly into supporters’ hands. Use them to thank donors, share updates, or make a final appeal before 31 December.

Ready to Add Postcards to Your Marketing Strategy?

Design and order custom postcards with Eventgroove quickly and easily. Choose a template, upload your print-ready files, or work with our team to create something bespoke. Once printed, hand them out or post them yourself—whatever suits your plan. With fast turnaround and flexible options, adding print to your outreach is simple.

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