What’s so great about reserved seating?
Reserved Seats vs. General Admission
General Admission: Attendees purchase a ticket that grants them entry, but there’s no specific seat attached to that ticket. Instead, your event’s seating (or standing areas, in some cases) is available on a first-come, first-served basis.
How Reserved Seating Delivers a Better Guest Experience
Reserved seats contribute significantly to your attendees’ positive experience. And we all know experience is a priceless benefit that pays off in both real and intangible dividends.
5 Ways to Optimise Your Event’s Reserved Ticketing
Your seating tiers don’t have to stop at general admission and a reserved seating section. You can offer your attendees a range of options, including general admission, various levels of reserved seats, and even those with VIP perks. (We’ll delve into our ticket bundling strategy a bit further down.)
Physical event tickets are also a great branding opportunity. You can create yours (or use an easy-to-edit template) to add your event logo and colors. That touch of cohesive branding will contribute to your guests’ experience, too.
Additionally, printed event tickets represent a sponsorship placement opportunity. You can add discounts or promotions for partner businesses to the back. Finally, paper tickets are a tangible reminder of your event. Printed with your event’s branding and their assigned seat, your guests may save them as a souvenir.
Bundling tickets can help you create an exclusive event experience for your guests. Maybe those in the extra-premium seats also receive a concessions voucher and a merch-filled swag bag. In addition to those perks, your top-tier seats could include convenient parking and special refreshments.
For more about ticket bundling, read our article Supercharge Your Event’s Ticket Sales with Ticket Bundles.
Group reserved ticket sales
Make your event’s group ticketing option special and exciting. Offer a special discount, and offer optional bundles geared toward making sure those guests have an amazing time. Things like merch, food, drink, and access to a special, VIP-only restroom are all benefits people will gladly pay for to have a great time.